BMW West-Island
2000, Transcanadienne Sud, Dorval (Montréal), H9P 2N4
1 888 794-8719

BMW Genius: Here to help you

Product genius help

BMW West Island is proud to offer you a new resource to enhance your shopping experience at our dealership. The existence of the Product Genius is based on the will of BMW West Island and manufacturing to separate advisory activities and those of the concession sales, which is unprecedented in automotive distribution.

The Product Genius is in charge to provide information and help the customer enters the showroom to the delivery of the vehicle. He also be expected to provide insightful information during test drives as well as support Sales Executives by demonstrating product options to customers when required. So, it gives value to the customer experience by placing the product again and passion of the brand at the center of activité. Product BMW Genius Increasing customer satisfaction is at the heart of this service.

Faced with these new resources, our customers have an enhanced BMW experience and feel more comfortable in our dealership.

Speaking ahead of the sales consultant, he created the link with the client without commercial pressure, the guide in the BMW world and guides the selection and definition of the vehicle of his dreams. They are also responsible to deliver and explain your BMW.

Choose your BMW and discover its technological innovations are now a pleasure!

You have a technical question about your BMW? Contact our Product Genius via


Business hours

  • Hours: Sales
  • Hours: Service
In order to comply with the Canadian Anti-Spam Law, we are asking you to confirm that you wish to receive communications from us such as rebates, promotions, offers and future private sales.

It looks like you are using a deprecated browser, which might encounter problems properly displaying this site. For the best browsing experience, we recommend switching to Google Chrome.